Monthly Archives: September 2022

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Becoming A CEO With Allison Imre Perkowski (Ep. 6)

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Starting a new business is hard, but what if you became the owner of a business that has been around for 15 years? 

In this episode, Christina Goldberg and Julie Luhrsen invite President, CEO, and Owner of Grapevine Communications, Allison Imre Perkowski, to discuss her journey into the world of marketing, advertising, and creative writing. 

Allison highlights how she became the company’s owner, and how she shares her company’s vision within her community.

Allison discusses: 

  • How a quick decision over a glass of wine turned her into a business owner
  • Why she believes marketing and communications is a part of her DNA
  • Marketing strategies her team uses to interconnect a client’s brand 
  • How she was surprised to have won a Woman-Owned Business Award
  • And more

Resources:

Connect with Julie and Christina:

Connect with Alison Imre Perkowski:

About our Guest: 

Allison joined the Grapevine family in 2017 as president and owner after a decade working in advertising for the #1 media company in the country. Her focus on enhancing client brand awareness and executing integrated marketing campaigns in broadcast, events and digital/social made her the perfect fit for the Grapevine culture.

As a graduate of the esteemed University of Kansas School of Communications, Allison launched her professional career working with the Marketing Director of the Kansas City Royals and coordinating the season broadcast on their national Radio Network. It was here that she combined her love of radio with sports.

Allison is well-traveled, having lived in Kansas, the Virgin Islands, New Orleans, Tampa, San Diego, and Lake Tahoe before she found her home in Sarasota in 2003.

Beginning in 2007, Allison worked with iHeart Media as a Senior Account Executive, collaborating with clients such as Anheuser Busch, the Baltimore Orioles, Schroeder Manatee Ranch and more. In 2011, she was recognized by Radio Ink Magazine as one of the top Account Executives in the country. In both 2011 and 2014, she was honored with the Salesperson of the Year Award.

Allison, her husband David, and their two children live in Sarasota and are proud and active members of the community, working with non-profit organizations such as the American Cancer Society, Suncoast Blood Bank, Forty Carrots Family Center, Step Up Suncoast and Sisterhood for Good.

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Dr. Heather Crawford Has Your Back (Ep. 5)

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That’s What She Pled wants to put a spotlight on smart, successful women who are making an impact in their industry, and in this episode, Christina and Julie do just that!

Meet Dr. Heather Crawford, a cheerleader turned chiropractor that found her path to doctorhood was properly aligned. Hear how she went from judging competitions across the country to owning a practice that sees little miracles everyday, and how she has faced obstacles with a “don’t be average” attitude.

In this episode, Heather shares: 

  • The event in her life that inspired her to become a chiropractor
  • How she strives to make her practice fun for her staff and clients
  • Why she ignores the stigma that women should not lift heavy weights
  • How her team handles preconceived notions about chiropractic treatments
  • And more

Connect with Dr. Heather Crawford:

Connect with Julie & Christina:

About our Guest: 

Dr. Heather Crawford is originally from central Pennsylvania, Dr. Heather has lived in Bradenton since the age of 9. As a graduate of Florida State University with a degree in Exercise Science with an emphasis in Exercise Physiology, the body has always fascinated her. After completion of her undergraduate degree at FSU, she set her sights on Palmer College of Chiropractic in Port Orange, Florida.

Dr. Heather Crawford’s passion and purpose is to help others feel better throughout their daily lives. Whether it’s to help athletic performance, help little ones with ear aches and colic, or maintain function in the elderly, chiropractic care helps the body heal itself naturally. Dr. Heather is excited to help heal her hometown community naturally through chiropractic care and active rehabilitation. Please call today to schedule your free consultation and learn how chiropractic can help you!

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